Annotated+Bibliography

Maya sabin  Source 1  Tapp, Linda, and Diane Hurns. "Working With the Media." Professional Safety Jan. 2010: 52-54. Wilson OmniFile Full Text Mega Edition. Web. 29 Sept. 2010. < [|http://www.asse.org] >.
 * Annotated Bibligoraphy **

Information: Linda Trapp is the public relations manager for ASSE. Linda is president for crown safety LLC in NJ. She is a member ASSE’s public relations committee.

Summary: The author is trying to help those in the Public relations field get their point across. They article is set up with different sections. These sections make it easier for the reader to get to what they are looking in an easier way. The author, under these sections, gives very detailed and helpful advice to those going in to or is a part of the PR field. The main focus of the article is who media effects pr and how it can be useful. The authors want to find out If the media is a proper and helpful, in terms of PR. The article shows that a lot or research has been done. This observation is seen in the use of so many different percentages and all the facts they have on Public relations over time.

Evaluation: The work that the author has done is very helpful. The author gives a lot of facts that clearly show that they have looked up what is important. Although the facts and research are important they also give very helpful tactics. The article is centered on media communications to the public, but it also lets the PR person know that they still are going to be in the public eye. This article gives good hints as to what the public would want to see. The authors of the article are clearly here to advice there audience about certain tactics. They are not very preachy or very rigid in their view. They offer ideas from both sides of the table. They do a very good job of informing and giving advice. They seem genuine in their ideas.

Reflection: I am very thankful that I found this article. It will help me with a lot of things. I this article helps to know what type of things work to give successful PR and what do not. The authors dive into all different things and they help you to see what is important. This source will help me to show that the media real is a good format when want to get a response to the public. It helps my argument that the public is very interested and very aware of the media.

Source 2 

Gabler, Neal “ the fathers of PR,” new York times magazine(1923-current file); Dec31, 1995;ProQuest Historical Newspapers the new York times (1851-2007) Information: This author of this article, Mr. Neal Gabler, is a professor, journalist, critic and a Political commentator. Mr. Gabler holds advanced degrees in American culture and film. His article the “the fathers of PR” is a commentary.

Summary: The article is really very interesting. It tells the reader about all the cool things that PR people have done. I think that that is really cool. One is example of this is Edward Bernay, now I do not at, all indorse cigarettes I think that a lot of people share this point of you, but what he did to get the product sold how he had fashion change so that he could have his product sold was really amazing. I think that stuff like that getting the whole fashion world to changes so that you don’t have to change your product, that is amazing. To show the readers what amazing things that these PR moguls have done he gives really cool examples. He shows the reader cool things that the men have done and it makes me think of all the cool things that I could potentially do as a PR manager. The author uses the lives of these men to really show his point. I think that its really cool the little story he has like his influence with the American language and the encyclopedia, that was really neat. The author takes sold point and then uses a story that one can relate to, so that the point is exemplified even more. I think that’s really neat tactic.

Evidence: I think that the article is very logical but it may seem a bit dated because it wasn’t written in this decade. If it were purely a study of if it was just a certain overall view of the PR field. I think that because he is the article is about a man who lived a while ago people may not think that it is really relevant and they may be a bit confused but I think that it is neat. The article is very well researched. The author clearly shows his stance in the article. I think that he writes this article sort of with amazement and awe yet think that it’s interesting to see who people in the field are able to do what they do.

Reflection: This article was really cool I think that by reading it I learned a lot about people in the field and how they really are there saving the products and working their hardest to be on top. I think that is a cool concept and it’s really nice to see what some people are able to do with this profession. The article doesn’t address my idea specifically but it does give me a lot of cool ideas. I think that it’s interesting to see how they can do what they do and it put it in retrospect.

Sources 3   “Public relations.” Everyday finance: economics, personal money management, and entrepreneurship, Vol, 2 Detroit: gale, 2008 Gale student resources in context. web. 1 October 2010

Information: I could not find the author of this article. My guess is that it was probably a combination of writer. Or the writing team over at Everyday Finance. I checked the articles title on the internet several times to see if there was a writer that was attributed with article but I could not find one. I then went back into Gale net to see if they had the authors name anywhere else and did not find it. This article is and overview. It gives a brief yet very informative glance at what it is to be person in the public relations field. It also gives a descriptive view of what a public relations plan is. It gives a brief synopsis on the origins of public relations and it lays out the strategic plan. I had heard of the strategic plan from my aunt but this gave a very detailed and easy to understand version of it. I liked this. My guess is that how ever wrote this article is a person who has had some experience in the field, or is a very good researcher. Due to the fact that I don’t see any credits to any other article it appears that they are writing it from experiences.

Summary: This article, like many articles about PR, Lays out an overview of the job. It takes about the job as a whole, what you types of things you will be asked to do and what things you may want to consider when entering the field. The main arguments for the paper are to show what is helpful in PR. I think that the article does a really nice job of demonstrating what need to occur when you have a position in this field. I also think that the article does a splendid job at showing the steps when you get a project. I think seeing those guidelines are very helpful.

Evidence: The evidence that I see in this article is very interesting. It gives really good evidence of research because it shows all the guidelines for many things. It also shows different biographies for different PR moguls. Also it does a really nice job of making sure that we get all of the little details.

Evolution: The article does a lot of things well. It makes things very easy to understand and it also has a lot of really good practical info. I like that. The author doesn’t show much bias but it does a neat job of giving a detailed overview.

Sources 4   Swann, Patricia. Cases in Public Relations Management. New York: Routledge/Taylor and Francis Group, 2010. Print.

Information: Patricia Swann is the associate professor and chair of the public relations and Journalism department at Utica College. She has one a fair amount of writing, photography and publication design and public relations actives.

The book is has been made for advanced student in PR it is used to show the various different cased and various different attempts and ways to look at the cased. The information is very good. It doesn’t have a strong bias, it breaks down different ways to of using PR and how it has been effective. Though the book is geared towards older, students the novel doesn’t lack in It ability to be understood but others. It has really good and really helpful information. The author really knows what she is talking about and that is evident through the novels town and description.

Summary: The Author of the book goes very deep in depth of a developed view of the PR strategic plan and the different aspects of the profession. The author is very descriptive yet that only develops the matters of professionalism. The author uses some of the most controversial cases. She uses ones that are left open because they will give the student an interesting view of what is going on and how to look at things. I think that that is just one of the many things that the author does to get her reader involved and informed.

Evaluation: The work is very clear and very logical, the author has so much experience that it makes it easy to know what she is saying. I think that the author really wants to show the reader what is out there and really wants to inform people about the field. In the book there are many good points. That makes us aware of that.

Reflection: I am very happy that I found this book. I got better information out of it, then I expected. I think that reading the book was a very helpful tool for me. I think that anyone going into the pr field should pick up this book. It gives loads of wonderful information and is very descriptive.

<span style="color: black; font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="-moz-background-clip: -moz-initial; -moz-background-inline-policy: -moz-initial; -moz-background-origin: -moz-initial; background: yellow none repeat scroll 0% 0%;">Source 5 <span style="color: black; font-family: "Times New Roman","serif"; font-size: 12pt;"> Bush, Michael. "How Social Media Is Helping the Public-relations Sector Not Just Survive, but Thrive." Advertising Age 23 Aug. 2010. Powersearch Gale. Web. < [] >.

Information: Michael Bush is a writer for various publications. Michael covers the business side of things. He often writes about Marketing, Branding, and advertising. The purpose of this work is to show the reader what is going with the media and public relation. The information that the author uses shows how different media strategies have really saved a firm. The author is writing and describing the different things that one in the field has done. I think that it is more of a commentary piece.

Summary: The author is writing an article about how PR is being made big by different forms of media. People thought that the media was going to be bad for PR. That there would be so much going out about a company and that would lead for no one to be able to keep track of who is saying who about what. But in fact the media has really changed the way people us PR. The main argument of this piece is, that PR has really changed the way people look at PR, and how people can us PR. The author uses many examples to show his point. The author uses the example of a firm who was looking for a new partner but didn’t have anyone. Then they found someone who was really good at PR. And that’s who they hired. The author’s uses of cases and solid information shows that he has done a really good job of researching. There are many statistics in the piece that give an eye opening look at things.

Evaluation of research: The research is very clear and very logical. The author really does a a good job of laying out his writing and making it into something that you can see. The research that is done is really good and really clear to the overall argument. I think that the author showed his opinion in the tone of his writing, but it wasn’t really biased. I don’t think that it would be write to call it biased because it was a really we written business/news article.

Reflection: I have read article before but I thought this one was okay. I thought that it gave an interesting view of what is happening. I also thought that it was very neat the way that the author wrote the article.. he is a good writer.

<span style="-moz-background-clip: -moz-initial; -moz-background-inline-policy: -moz-initial; -moz-background-origin: -moz-initial; background: yellow none repeat scroll 0% 0%; color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12pt;">Source 6 <span style="color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12pt;">Packard, Vance. //Hidden Persuaders//. new-york: Pocket Books @, 1964. Print.

Chapter one Information: This book is written by Vance Packard. Mr. Packard is a Journalist and author who is big on the American advertising age. He foes on about all the different things and kinds of changes that has gone on in the new times.The purpose of this work is to show the different types of persuastion there is. THe book will show it shows how and why people do the things that they do. It look really cool.

Summary: The first chapter is called The Depth Approach. In this first chapter Packard give an into to the book. He starts by saying that things are called hidden because in a lot of the persuasion aspects people don't even realize that its happening. they do it on a unconscious level. That many big companies us psychoanalysis to perform different duties to help there campaign. the author is talking about how many companies use these tactics to there advantage.

Evaluation:I think that most of this is true. I think that what the author has to say is really cool. when you think of it. All of the things we do. why we by that product instead of another why we think this about something instead of that. Its all very interesting. I think that the author knows what he is talking about. its hard to say if it is very logical or not but i think that it really doesn't matter what is logical, in some regards because that is the point that the author is trying to make.

<span style="-moz-background-clip: -moz-initial; -moz-background-inline-policy: -moz-initial; -moz-background-origin: -moz-initial; background: yellow none repeat scroll 0% 0%; color: black; font-family: "Times New Roman","serif"; font-size: 12pt;">Source 7 <span style="color: black; font-family: "Times New Roman","serif"; font-size: 12pt;"> //New Media and Public Relations//. New York: Peter Lang Publishing, 2007. Print. Chapter 1

Information: There are many authors of this book. The editor used loads of information from people in the profession and also has a lot of researcher from people that are good at what they do. I think that the research is really detailed. The Editor has picked out the information really well.

Summery: Part 1 New Media impacts on conventional thinking in PR In this first part of the book the we are introduced to the thought of pr and its importance in todays wold. The passages says that with all advances in the social scene and the PR field, the marriage of the to is good and something that is needed to be successful. Also in this passage the author goes into a brief history of PR. This is were I learned about the different models. In the passage the author talks about 4 models that are used to categorize the PR field. Also the author breaks everything up into Descriptive, historical and normative aspects. I think that this is very helpful and I learn a lot from each section.

Evaluation: I think that there are very good points in the piece. There are different things that the author has done that really spell it out for you. Then again the description is very very detailed. At some points it is a bit to detailed for my taste I had trouble understanding some parts. I would have to reread it again and again. But in the end I got it. I think that the research is very well done. It should be because the book is mostly comprised of research. The author makes sure that the get all the little details. I think that the book lays it out very logically and clearly, sort of like an instructional manual.

Reflection: All in all I think that this book is going to be good. I think that the author has a lot of good info yet I think that I may have a heard time reading it. I Think that this book would be good for someone like Dr.V because it has really detailed info.

<span style="color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12pt;">Source 8 <span style="color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12pt;">Information: There are many authors of this book. The editor used loads of information from people in the profession and also has a lot of researcher from people that are good at what they do. I think that the research is really detailed. The Editor has picked out the information really well.

Summary:this section is about PR and Children. It turns out that some organizations, companies, firms, etc. Have Pr sectors that deal solely with children. Children or young people are considered by many firms to be a valued part of the public. This is big in advertising. The passage says things about how ads can really be effective when building the brand name yet they also cause for the PR to get into gear. People have to be careful about what they put out. For example all of the childhood obesity stuff. The PR that the companies do to get there product out has to be equally dispatched with nutritional facts, so that lawsuits are prevented.

Evaluation: I think that this is a really good section. It tells a lot about the different ways that children of our generation are thought of when it comes to ads. I think that this is really cool. I think that this is neat thing. I think that PR firms are very smart to have a section just for kids around my age because they are generation in which media and different ways of communication are really big. So making sure that they are being reached and that they are being researched is good, for a company.

Reflection: this was helpful it showed the different kind of things people do to get there brand out to kids. I was glad to have seen this section. I also feel like this section was harder to see then the last. I really could understand a lot more from this section then I could from the last. <span style="color: black; font-family: "Times New Roman","serif"; font-size: 12pt;">

<span style="-moz-background-clip: -moz-initial; -moz-background-inline-policy: -moz-initial; -moz-background-origin: -moz-initial; background: yellow none repeat scroll 0% 0%;">Source9 Information: There are many authors of this book. The editor used loads of information from people in the profession and also has a lot of researcher from people that are good at what they do. I think that the research is really detailed. The Editor has picked out the information really well.

Summary:Digital Public Relations- with the dawn of the INTERNET, and all that it has brought with, social networks, news, company websites and others the tactics that go in to PR like press confrences and things like that. company websites and things like that are becoming an even bigger thing now a days. The internet has really changed the way people have been looking at things.

Evaluation: this was obvious information Yet i have to keep in mind that is was printed a few years ago when the internet was integrating its self in to day to day life. I think that it was very neat to see all the different kinds of things people were thinking about the online word back then. I think that was cool.

Reflection: this part showed me different things i already knew but it should me them in a lot of detail. I think that it was good for me to see the different research that was going on at the time.

<span style="-moz-background-clip: -moz-initial; -moz-background-inline-policy: -moz-initial; -moz-background-origin: -moz-initial; background: yellow none repeat scroll 0% 0%; color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12pt;">Source 10 <span style="color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12pt;">

<span style="color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12pt;">" 6 PR facts every marketer must know - iMediaConnection.com." //iMedia Connection: Interactive Marketing News, Features, Podcasts and Video//. N.p., n.d. Web. 27 Oct. 2010. < [] >.

Information: The author of this article is Mark Naples. Mark Naples is Managing Partner for WIT Strategy. WIT Strategy is a strategic communications consultancy that serves clients who do business on the internet.

<span style="color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12pt;">Summary: The author of the article has a lot to say about how PR works. He has a lot to say but 6 key points and ideas. The author is very opinionated about things and makes his ideas very clear to the reader. This article was really an angry rant about why people shouldn’t bug PR reps.

Evolution: I didn’t really like this article. I think that the article doesn’t really meet the certain standards that the people need. I think that what he is trying to teach his audience is not at all shown, because I can’t get over his ranting.

Reflection: I didn’t really like it. I really don’t think that the article is very effective. I think that he had a good opportunity say interesting things but that didn’t come out because of his satirical 6 points. The article did have some good things about the different kind of pr tactics.